Case Study


King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of their games.


When the new King building in the heart of London’s West End was being conceived, it was always going to have a gym and fitness facility for the staff. No forward-thing thinking company like King would be complete without an on-site fitness suite and gym. It’s their commitment that everybody in the company should be healthy and happy. No bad thing.


King, as in their previous building, would specify Gerflor products once again, this time choosing some 210m2 Gerflor’s Taraflex® Performance vinyl sports flooring in three pulsating colours; Pink, Silver Grey and London Light Blue.

The Taraflex® flooring is quiet, resilient and very hard wearing. Our staff love it and it’s great for cutting in designs which is key to King.

We have a very vibrant corporate set of colours and this needs to be reflected in the flooring wherever possible. Gerflor flooring does this.

Brondie McNamara, Project Manager – King